For Robotics, Physical AI & Advanced Manufacturing Startups
Early customers don't just buy your product. They shape your company.
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01
Technical Breakthrough
R&D
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02
First Right Customers
you are hereValidation
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03
Repeatable GTM Motion
System
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04
Commercial Traction
Scale
The Problem
Most technical startups don't have a product problem. They have a focus problem.
Early interest feels like traction. Then it becomes scattered demos, stalled pilots, and a pipeline full of maybes. The goal isn't more buyers. It's the right ones.
Scattered Interest
Lots of conversations, no clear buying process.
Pilots That Stall
Technical validation, no path to budget, urgency, or expansion.
Technical, Not Urgent
Strong capabilities, weak business pain — no reason to act now.
Solutions
From early chaos to a focused GTM motion.
Bridging the gap between 'people are interested' and 'we know exactly who to sell to and how to win.'
GTM Strategy
Sharpen ICP, market wedge, and competitive position.
Messaging & Positioning
Translate technical capability into urgent business pain.
Pilot-to-Production
Pilots tied to value, expansion, and commercial ownership.
Best Fit
Built for complex, real-world markets.
Seed to Series B hardtech startups where buying is messy, pilots matter, and the customer's world is physical.
Robotics & Physical AI
Automation, autonomy, vision, inspection, and AI in the real world.
Advanced Manufacturing
Hardware, sensors, quality, production, and factory-floor technology.
Complex B2B Sales
Enterprise, OEM, and industrial buying environments.
Buying Process
You have pilot interest, but the buying process isn't clear.
About
Built in the field. Hardtech-tested.
A career spent inside the rooms where industrial buyers actually decide, not the rooms where decks get made about them.
I’ve spent over a decade selling complex manufacturing and automation technologies — from CNC machine tools and industrial additive manufacturing to AI-powered robotics and industrial inspection systems.
I’ve seen firsthand how hard it is to turn technical breakthroughs into repeatable commercial traction. Now I help founders close that gap faster.
12+ yrs
Complex hardtech sales
$500K → $50M
Pipeline built at Series A
Seed → Series B
Stages I work with
Track Record
- Pivot Robotics
- Lumafield
- Augmentus
- HP
- GrayMatter Robotics
- DMARK
Let's Talk
Building something hard?
Send me a note on LinkedIn. Tell me what you're building and where the GTM is getting stuck — happy to trade thoughts.